I wanna be a Supermodel

Talk about getting paid to stand around looking pretty.

Outside our store at Sunshine are 3 newly opened clothing stores, making our corner of the shopping centre much busier and very 'fashion-oriented'. One of the large stores next door is a trendy teens/young women's store with affordably priced clothing and accessories.

As a new marketing/advertising scheme, they have staff (or models), standing outside in the entertainment area on a platform as 'human models'. They strike various poses in the store's new season outfits, and carry shopping bags with "get this look at Valley Girl". The circular platform they pose on is probably a metre in diameter, and 3 models (sometimes, guys, interestingly from a store called Valley GIRL) strike various poses for the majority of the day's trade. Of course, they alternate the models every now and then.

In all, an interesting concept, and it has certainly garnered a lot of attention for the store, though whether it has increased their sales is unknown. The first day they were there, many people would just stand and stare at them. I'd walked past them thinking they were just mannequins, and what a strange pose for a mannequin. And then I stopped and looked, and saw that they were people. Oh. Whatever, and walked on. I was taking out rubbish and had things to do. They weren't partitioned off yet, as they probably didn't envision any trouble.

On later days, they were roped off so spectators couldn't get too close, I think perhaps people were trying to talk to them... but terrible teenage girls being terrible teenage girls were apparently being nasty and even throwing food and things at them! I was appalled. What a completely disgusting, subhuman thing to do. Why would you go and torture someone like that? For kicks? Do they not recognise that these models are also people? That they are just doing their job, not hurting anyone or anything like that? It was beyond comprehension.

Well, more disturbingly, I saw one man crouched down, taking a photo of them with his digital camera. That stopped my train of thought. What the?! I slowed down and turns out he wasn't just taking a photo of the teenage models, but his daughter for some unfathomable reason thought it'd be cool to be a model too, and she'd hopped up onto the platform, posed, pre-pubescant hips jutted out, handbag in place with the trademark vacant look. Daddy's little girl. She couldn't have been more than 10, yet her outfit was a tween hip-and-trendy number, little camisole, lowrider bootcut jeans, bare midriff and a cute little handbag. I honestly wonder what could possibly be in these little girls' handbags. Probably their lipgloss or something.

Young girls, dolled up like Barbie for a day of shopping, dressing like wanna be promiscuous adults, posing on a platform for their picture to be taken... something about that just gave me the shivers. I suppose what can be observed of the people in shopping centres bespeaks the advancement of our civilisation. What a scary thought.